Frank Sedlak
Frank Sedlak, an AI-generated character: a 78-year-old man with silver hair and gold glasses, looking over his glasses with a sly smile.
Frank Sedlak, 78 · AI character

The Counteroffer · 20 scripts · PDF

The exact words for every money conversation at work.

Fifty years in sales taught Frank one thing: the person who knows what to say next gets paid. Twenty situations, from the offer call to the raise that's too small. Read the card in the parking lot, walk in calm, and ask.

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$27Instant download · 44 pages

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Everything's a negotiation, kid. Frank Sedlak, 50 years in sales

What's inside

Twenty cards. Find your situation, say the words.

Every card has the same four parts, so you can find your place with your thumb sixty seconds before you walk in.

The Offer

cards 1–8
  1. "What are your salary expectations?"
  2. The offer comes by phone
  3. The number is lower than you hoped
  4. "That's our final offer."
  5. "We need an answer by Friday."
  6. You have another offer (or you don't)
  7. Salary is fixed. Nothing else is.
  8. Countering by email

The Raise

cards 9–15
  1. Asking for a raise
  2. "There's no budget."
  3. "Not this cycle."
  4. More work, same pay
  5. Promotion without the money
  6. The raise is too small
  7. The review goes badly

Everyday Deals

cards 16–19
  1. Your boss takes credit
  2. Saying no to one more project
  3. Asking for remote days
  4. An impossible deadline

After the Answer

card 20
  1. They said no. Now what.

Plus the One-Fold Rule, for the day you say "sure, that sounds great" and wish you hadn't.

Sample page: Card 3, The number is lower than you hoped, showing the Gap Rule and the exact words to say.
Card 3 of 20, as it appears in the guide

How every card works

Short enough to read in the parking lot.

What you're really hearing
What the other side usually means when they say it.
Say this
The words. Change the numbers and names, keep the shape.
Never say
The one line that costs you money.
If they push back
Your second move, so you don't fold on the first no.

Five bonuses, included

The back pocket.

  • The Seven LinesA wallet card with the seven questions that cover most of the guide.
  • The Raise FileSeven days of prep before your review, one small job a day.
  • Four emailsCounteroffer, meeting request, follow-up, and getting a promise in writing.
  • 30 Days to Stop Underselling YourselfOne tiny habit a day, for the fridge.
  • The Deal LogOne line after every conversation. In three months, read it back.
Frank Sedlak, an AI-generated character, sitting in a rocking chair on a porch at golden hour, holding a glass of iced tea.

About Frank

Vacuum cleaners at nineteen. Machine parts at fifty. Advice at seventy-eight.

Frank Sedlak grew up in Cedar Rapids, Iowa, grandson of Czech immigrants. He sold door to door, then insurance, then industrial parts to men who ate salesmen for breakfast. His grandkids put him online because they didn't like how their friends negotiated.

His rule is simple: be calm, be specific, ask, then stop talking.

Straight talk: Frank is an AI-generated character. He isn't a real person, and the photos and videos of him are made with AI. The advice draws on real-world sales and management experience. It is not legal, tax or financial advice.

Your next money conversation is coming. Walk in with the words.

Coming soon, $27 Launching soon. Instant PDF download.

Questions

Before you buy.

What exactly do I get?

A 44-page PDF: twenty situation cards with word-for-word scripts, a short setup section, and five bonuses. It opens on any phone, tablet or computer, and you can print the working pages.

Is Frank a real person?

No. Frank is an AI-generated character. We say so on every profile, in every video caption and inside the guide.

Will this work outside the United States?

The rules work anywhere; the wording is American. The guide has a page on adapting the scripts to your country, pay scales, shift work and freelancing.

Is this legal or financial advice?

No. It covers conversations. For contract clauses, unpaid wages, discrimination or anything legal, talk to a qualified professional. The guide lists free places to start.

How do I pay, and who handles the sale?

Checkout will run on Gumroad, which acts as the merchant of record: it processes card, Apple Pay and PayPal payments and handles sales tax and VAT. You get the download link right away and by email.

What if it's not for me?

Email [email protected] within 14 days and we'll sort it out.